IYKYK. The Mint by Richualist has the potential to completely transform your washday, but this ne...

We understand that managing and styling curly hair can sometimes be a challenge, but with The Min...

We hope this finds you and your beautiful curls thriving with The Mint, your go-to hair product t...

Behind the Scenes: The Making of "The Mint" At Richualist, we believe in transparency and sharin...

Our customers are the backbone of product development. We spent YEARS in the lab listening to cus...

Consistently representing Black women under the spotlight, Queen Issa Rae, keeps it real with n...

Celebrity hairstylist and salon owner Ursula Stephen built her brand with the vision of being THE...

Hydrators work to increase the water content of the skin and hair. These target dehydrated skin a...

We believe that basic hair maintenance should be simple … so we simplified it with the Mint.

Many Black women consider their hair to be their crowns, yet struggle to embrace their curls due ...